In short: Send us photos of your Tudor, its caseback, clasp and any papers, or arrange to bring it to Spyrou Merkouri 4, Pangrati, Athens. Our master watchmaker authenticates it and identifies its generation, then we explain a market-referenced offer and pay immediately if you accept. The valuation is free, with no obligation.
Tudor is the brand whose second-hand market has changed the most in the last decade. Once treated as “the affordable Rolex,” it now has models people actively seek out and a small vintage niche that is genuinely valuable. That makes selling a Tudor a two-speed exercise: the right modern references and the collectible vintage pieces hold well, while entry-level models are honest, everyday sales. This page explains which yours is and how a sale works with us in Athens.
What decides the value of a Tudor?
- The sought-after modern models. The Black Bay 58, Pelagos and Pelagos FXD, Black Bay GMT and Black Bay Chrono have real demand and sell readily; desirable configurations hold their value well for the segment.
- Generation matters. Tudor’s move to in-house manufacture movements, and the addition of the T-fit clasp, genuinely changed the watches — a newer in-house Black Bay is a different proposition from an older ETA-based one, and the price reflects it. Knowing which generation you have is half the valuation.
- Vintage Tudor is the quiet story. Vintage Tudor Submariners — the “Snowflake” references in particular — are genuinely collectible and can be worth far more than people expect. An old Tudor diver in a drawer is exactly the kind of watch that should not be sold on a guess.
- Condition, box and papers. As with any watch, original condition, a full set and service history all move the number.
The honest part: entry-level modern Tudor depreciates more than the hero models — but it still sells fairly and quickly, and we will always tell you plainly where your watch sits.
Where should I sell my Tudor: specialist, marketplace or pawn shop?
A pawn shop will value a Tudor as a generic steel watch and miss both the hot modern models and, more importantly, a valuable vintage Submariner entirely. A marketplace can reach a fair price on the popular references but leaves you the authentication, shipping and fraud risk. A specialist knows the generations, recognises the vintage pieces, prices correctly, pays immediately, and carries the risk.
We buy Tudor outright and also trade against pieces in our collection — Tudor and Rolex alike.
How do I sell my Tudor in Athens?
- A free, no-obligation valuation — bring the watch to Spyrou Merkouri 4, or send photos of the watch, the caseback, the clasp and any papers to begin.
- Authentication and assessment by our master watchmaker, 50+ years at the bench — including the experience to recognise a collectible vintage Tudor for what it is.
- A clear, market-referenced offer, explained in full.
- Immediate, discreet payment, or a clean balance if you are trading.
Frequently asked questions
Does a Tudor hold its value?
The sought-after models — Black Bay 58, Pelagos — hold well for the segment, and collectible vintage Tudor can be genuinely valuable. Entry-level modern pieces depreciate more, but still sell fairly. We tell you honestly which yours is.
I have an old Tudor diver — is it worth anything?
Possibly a great deal. Vintage Tudor Submariners, especially “Snowflake” references, are collectible. Do not sell it on a guess — bring it in for a free, honest valuation.
Does it matter if my Black Bay is the older or newer version?
Yes. The in-house-movement generation and the T-fit clasp changed the watch, and the value reflects which you have. Identifying the generation correctly is part of a proper valuation.
Do you service Tudor?
Yes, with a written two-year warranty and original parts only. We are an independent specialist, not an authorised Tudor service centre; a watch under factory warranty belongs with the official network first.
Thinking of selling a Tudor? Tell us what you have or bring it to Spyrou Merkouri 4, Athens for a free valuation. We buy, sell and trade, and every piece is authenticated in-house. Buying rather than selling? See our guide to buying a used Tudor in Athens, or the collection for what we currently hold.
Call or WhatsApp +30 697 546 1445. Every day, 09:00–18:00, Spyrou Merkouri 4, Athens.
GrecoWatch is an Athens-based luxury watch specialist and a Chrono24 Trusted Seller with a 5.0 rating from 54 reviews. Every watch is personally inspected and authenticated, with insured worldwide shipping and private viewings by appointment.